1. Good use of white space:
2. Poor use of white space
3. Portrait orientation
4. Landscape orientation
5. Single column grid
6. Double or triple column grid
7. Mixed column grid
8. Heading flush with the text
9. Marginal heading
10. Numbers or letters used for a list
11. Bullet, arrow, or other highlighting cue
12. Drop cap (initial character takes up more than one line)
13. Good ordering of information (showing relationship)
14. Poor ordering of information (no relationship or emphasis)
15. Citation style (i.e., MLA) or other visual convention
16. Title and section head
17. Tabs or dividers
18. Headers or footers
19. Background/watermark
Frame using solid or dotted lines
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